PPC Management

WE NEVER “SET IT & FORGET IT”

PPC advertising gives you the opportunity to pay for the top positions on search engines and appear on relevant partner websites.  This delivers instant traffic and offers many ways to compliment your existing SEO strategies by testing keywords, business models, and marketplace verticals, and it allows you to develop your overall Internet Marketing Strategy and any SEO plans armed with facts, not assumptions.

There is a science to finding high numbers of low volume keywords (very specific long tail keywords) that are less expensive to bid on with PPC but which cummulatively offer a major opportunity for low cost traffic.  These can be used to hedge against the more expensive high volume keywords, significantly lowering the average cost-per-click (PPC) across your entire campaign.

PPC Leaders® offers complete PPC program development (or the overhaul of an existing pay-per-click campaign) as well as ongoing optimization and management services.

PPC Audits

At PPC Leaders®, we offer a PPC audit as a service to clients who aren’t necessarily looking to switch PPC providers, or let go of managing the accounts themselves – they are simply looking for ways to improve and hone their efforts. Our best PPC managers will comb through your account and give you the very same advice we would employ if your account was our account.

Google AdWords

PPC advertising delivers instant traffic by placing you at top positions on search engines.  With Google accounting for two-thirds of all US searches, AdWords remains the most effective PPC advertising vehicle.  It not only places your site in prominent view of searchers, but AdWords enrollment also provides you with the ability to accurately test keywords, complementing your existing SEO strategies.

Facebook Ads

Facebook advertising presents a perfect complement to any search marketing campaign. With 1.4 billion users, including 936 million daily active users, Facebook is the premier social media platform. It features a robust advertising platform that can help spread your message to a wide swath of people.

Bing Advertising

PPC Leaders® can get you started using Bing PPC services, or overhaul your current campaign.  Our team can help you get the most out of your search advertising on Bing by using our tools for ad creation, optimization, and overall management services.

Remarketing

PPC Leaders® offers complete retargeting services, including campaign development and management services.  Our expertise ensures that businesses spend their ad dollars on the users most likely to convert, rather than throwing mud at the wall and hoping something sticks.

What’s included in our PPC Management Services?

• Keyword Discovery and Selection, through extensive research.
• Ad Text Creation.
• Creation and Optimizing of your Landing Pages.
• Conversion Tracking.
• Ad Submission.
• PPC Monitoring.
• PPC Cost Management.
• Campaign Improvement Modification.

Deliverables

We report monthly on your campaign’s success regarding keyword choice and text choice, and we create a ranking report, so you know where you rank for the keywords you pay for.  Additionally, after you review the report, we’ll book a one hour call with the members of your team to explain your campaign’s progress, direction, and answer any questions you or your team may have.

A Few Short Videos:

Video for Attorneys

Video for B2B

Video for Current AdWords Users 

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